Market Watch:Oodle Launches Freecycling on Facebook to Encourage Zero Waste

SAN MATEO, Calif., Sep 13, 2011 (BUSINESS WIRE) — Oodle announced today an initiative to promote zero waste by bringing “freecycling” to Facebook. Freecycling is a movement to help reduce the flow of waste to landfills by encouraging neighbors to give unwanted but reusable household items to each other instead of throwing them away. Oodle’s Marketplace, available on Facebook ( and, now enables neighbors to join together in a local online community called a FreeCircle where they can offer items to each other, search among available items, or request something specific.

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