Clothes: a child’s only requirement is to be warm and dry. We would use only swaps from friends or bundles from Freecycle, the website that matches people who have things they don’t want with people who can use them. Toys: ditto. Food: out with the kiddy rice cakes, little cheeses and special squashes. He would just eat his share of the three meals a day that we cook for ourselves. Cloth nappies (given away via “swap or sell” pages on Facebook); kitchen haircuts; activities concocted at home instead of at soft-play centres. We could go a whole year without engaging in any kiddy consumerism, barring essential items such as medicines. Johnny wouldn’t even notice.
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