At the beginning of 2014, Time named collaborative consumption as one of the “10 ideas that will change the world.” Collaborative consumption describes a shift in consumer values, from ownership to access. Together, communities and even entire cities are using less by renting, sharing, swapping and bartering products on a scale never experienced before. OneFineStay, for example, gives people the chance to stay in someone’s house while they’re away, whilst Freecycle allows us to exchange unwanted goods for free. These are just two examples of how collaborative consumption is transforming the way we live.
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