San Francisco Chronicle: Research shows generosity repaid on many levels

One of Willer’s studies focused on users of the website freecycle.org, an online gift-giving community. Freecycle began in 2003 as an e-mail group in Tucson committed to reusing materials that would otherwise end up in landfills. Its only rule was that items be given without reciprocity or compensation. Freecycle has since grown to have more than 7 million members in 85 countries.

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