Frugal … for Now
The recession gave rise to a trend of thriftiness and reuse, according to Lauren Weber, author of In Cheap We Trust — but trends do run in cycles.
“Suddenly it was cool to be cheap, to get all your material needs met by Freecycle, to make your own laundry detergent and downsize from two cars to one,” Weber said. “But if history tells us anything, it’s that these frugal interludes tend to be short lived. They’re driven by temporary political or economic conditions and they never seem to last, much to the sorrow of dyed-in-the-wool cheap adherents.”